Monday, November 23, 2009

Another Photography Business Tip: Online Proofing Vs Physical Proofs

In this short video, I'm going to answer another question that I'm asked a lot.

Should I offer online proofing or have viewings with real proofs?

I have a strong opinion on this one...because the method we used actually helped build our business...Fast!

Watch the video and I'll explain.

As always...feel free to leave me a comment or question below.



zmikers said...

Hey Scott, thanks again for sharing more of your ideas with us. I just wanted to comment on this because it is something I feel strongly about. Maybe it's because I have been living in a country for 7 years where customer service is not first priority, but I believe a company that can go the extra step, above and beyond the call of duty will be a successful company. It seems in this day and age, big, impersonal companies are taking over. Let's keep it intimate, let's make our clients feel special..... because they are. Thanks again!

Scott (NewPortraitBiz) said...

I couldn't agree more. Everyone wants to know how to compete with the big guys like Walmart.

The short answer is to offer better customer care and build a relationship with your clients.

Focus on giving the best service possible and the money will come.


snaphappyevie said...

Thanks for sharing your thoughts about online proofing, it's a great idea to have them physically come into the studio to see the larger sizes we offer. It's something about seeing something in person that really makes a statement! Your videos are always so informative! Thanks Again!

Mike and Sherrie said...

Another thing to remember, most customers monitors are not calibrated so the online photos usually will not look as good as a print they can hold in their hands.

Scott (NewPortraitBiz) said...

That's right!

We don't want people looking at our images on a monitor that the color's off.

This is another reason to have them come in for the viewing.

Good Point :-)


Cathy said...

I love the information you share with us all. I've learned a lot from you so far and am looking forward to starting my own photography business. I find myself constantly at photos, thinking...I could've made that look so much better. I am the wife of a firefighter and even they have taken a hard hit with the economy what it is, so it's time for me to go back to work. I'm also a mother of two and every year pay for pictures with hair standing up or quirky smiles, yet feel reluctantly obligated to purchase them anyway. I'll make it there soon. I'm currently wrapping up my last quarter at school for web design and have realized that photography is what I'm passionate about. I want to enjoy going to work everyday as if I weren't paid at all. Web design and the HTML and Javascript coding are not my calling. I'm praying that I might be the winner of your newest contest. I've never been lucky like that, but it never hurts to try. Thanks again for sharing your knowledge with us. Most people keep there secrets to themselves as opposed to "helping a mother out." Thanks again. You're the best.

j.j. Brown said...

I want start by saying how much I appreciate your blog. Just having someone re-affirm the tactics I feel most strongly about is refreshing. Big business on face is appealing to everyone. The truth is if people look a little farther the “good business practice” mask falls off. Very few business can back the good practice they off up.
Realizing clients are the people that put food on our tables. That looking at them as a sale not as customer is bad business. Not good. A happy customer is a future customer.
With the digital age, mass multimedia marketing I am always amazed at the services my clients will inquire about. High Quality work from a person they deal with face to face. At that point they know your face they will come back.
Your advice has given me more confidence, and helped me offer more services to my clients. Thank you for that.
j.j. Brown